Dunning software for small business — gentle, not aggressive
'Dunning' just means following up on what you're owed. PayNudge does it the calm way: a measured, automatic email sequence — plus one-tap SMS drafts you send from your phone — that recovers overdue invoices without burning the relationship.
14 days free · No card required
In short
Dunning software automates the process of following up on overdue payments through a sequence of reminders that escalate over time. PayNudge is dunning software built for small businesses: it sends a measured, automatic email sequence on overdue invoices — plus a one-tap SMS draft you send from your phone for any step — sends from your business name, and stops when payment is recorded in PayNudge — recovering what you're owed without aggressive collections tactics.
What 'dunning' actually means
Dunning is just the formal word for the process of methodically reminding customers to pay overdue invoices. It has a harsh, debt-collector reputation, but it doesn't have to work that way — the goal is recovery, and gentle, consistent follow-up recovers more than aggressive demands do.
Traditional dunning tools were built for enterprises and SaaS billing systems, with rigid templates and a collections mindset. Small service businesses need something simpler and warmer: the same automated discipline, without sounding like a debt agency.
A dunning sequence that escalates calmly
PayNudge runs a three-stage sequence on each overdue invoice: a gentle reminder at day 1, a firmer note at day 3, and a clear final email at day 7, before you'd consider further steps. Each stage's wording is yours to control and PayNudge owns the timing; the email steps go out automatically, and you can add a one-tap SMS draft to any step, sent from your phone.
Because it's automated, the follow-up is consistent across every invoice — not just the ones you had time for. That consistency is what actually moves overdue balances.
Recovery that stops at exactly the right moment
The point of dunning is to get paid, not to keep emailing. PayNudge watches the invoice and your connected Square or Stripe account, and cancels remaining steps when payment is recorded in PayNudge. Integrations sync daily; mark an invoice paid yourself if payment arrives between syncs.
Who it's best for
- Small service businesses with recurring overdue invoices
- Owners who want collections discipline without the harsh tone
- Anyone replacing a manual, inconsistent follow-up process
- Businesses that found enterprise dunning tools too heavy
Frequently asked questions
What is dunning software?
Dunning software automates following up on overdue payments through a sequence of reminders that escalate over time. PayNudge is a gentle version built for small businesses, sending automatic email reminders plus one-tap SMS drafts you send from your phone, that stop when payment is recorded in PayNudge.
Isn't dunning aggressive?
It doesn't have to be. PayNudge is deliberately gentle — early reminders are warm and assume an honest oversight, and the sequence only firms up if an invoice keeps aging. The aim is recovery without damaging the relationship.
How is this different from enterprise dunning tools?
Enterprise tools are built for large billing systems and a collections mindset. PayNudge is simpler, warmer, and priced for small businesses — minutes to set up, with full control over the wording and tone of each step. The timing is a fixed, tested schedule rather than a rules engine you have to configure.
Does it integrate with my invoicing tools?
Yes. PayNudge syncs invoices and payment status from Square and Stripe, and accepts CSV imports from anything else.
What does it cost?
CA$2 per distinct overdue invoice when the first qualifying email is confirmed delivered to the receiving server. Remaining follow-ups for that invoice are included. Maximum CA$29 per monthly billing period before taxes; no qualifying usage means CA$0. Same CAD pricing worldwide. A 14-day free trial needs no card; after the trial, set up payment to send new paid sequences.
Stop chasing. Start getting paid.
PayNudge sends a three-step sequence of gentle, personalized email reminders automatically — day 1, day 3 and day 7 past due — plus one-tap SMS drafts you send from your phone. Remaining reminders stop when payment is recorded in PayNudge.